What's New From Target

This section provides us with the opportunity to showcase a combination of new in-house designed items, together with some interesting variations to a number of standard products.

We’re able to actively encourage our clients to be creative in their design and finishing specifications, due to the unique flexibility of our in-house manufacturing, finishing and upholstery skills. It is here that we can provide a service; and these examples will give you some idea of just what can be achieved.

Whether it is with new products, imaginative use of fabrics and upholstery detailing, or simply variations on a theme, we hope that you will find this section to be of particular interest. It is our intention that the message ‘there's so much more to Target’ will be further enhanced...........

Provence Armchair
Product: Provence Armchair
Description: This exquisite and comfortable armchair proved to be another successful introduction. With contrasting fabrics to seat and back, and upholstered arm pads, it offers an excellent choice for fine dining areas.
Mimi Couch
Product: Mimi Couch
Description: This Stylish Italian couch will become a standard model following it’s recent, successful inclusion at the new JDW project in Cambridge.
Alsace Armchair
Product: Alsace Armchair
Description: A distinguished button back armchair receives the delightful addition of contrasting buttons to the chair back (must be specified if required).
Tequila Armchair
Product: Tequila Armchair
Description: This simple and contemporary armchair is enriched with a combination of fabrics.
Loire Armchair
Product: Loire Armchair
Description: A sophisticated classic tub chair adding to the elegance of any traditional interior design scheme.
Ramada Stacking Chair
Product: Ramada Stacking Chair
Description: A stacking dining chair option at a modest price.
Vintage Armchair
Product: Vintage Armchair
Description: stylish and refined armchair, providing a classic dining option.
Merlot Sidechair
Product: Merlot Sidechair
Description: Another example of an elegant, traditional dining chair supplied for a recently completed project.
Muscat Sidechair
Product: Muscat Sidechair
Description: The use of contrasting fabrics applied to this new chair, also reflects the current vogue in upholstery styles.
Armchair
Product: Armchair
Description: The standard Pavia tub chair was adapted to provide a deeper skirt to the chair frame, and a fluted back detail.
Meet & Greet Station
Product: Meet & Greet Station
Description: This unit was produced for Shire Hotels and used in the gymnasium reception area of the Thorpe Park Hotel in Leeds.
Divine Sidechair
Product: Divine Sidechair
Description: This ornate dining chair is a further example of a noticeable return to a demand for traditional style products.
Lulu Sidechair
Product: Lulu Sidechair
Description: This fully upholstered dining chair, with a single button to the back, is another new introduction following its use on a recently completed project.
Marsala Sidechair
Product: Marsala Sidechair
Description: A low buttoned back, traditional dining or bar chair, as selected for the recent JDW project in Otley.
Low Stool
Product: Low Stool
Description: The standard Paul Low Stool was transformed with the addition of Swarovski mirrored crystal button detail to the sides. This stunning piece was upholstered in Context Buffalo Ebony.
Lounge Chair
Product: Lounge Chair
Description: This model shows a variation to the standard Picardy model, with the specification of a reduction in the overall depth of the seat.
Armchair
Product: Armchair
Description: This model was created by the designer PNW for the Brasserie Blanc restaurant chain. This version of the popular Blenheim tub chair will almost certainly become a standard model.
Special Brasserie Plus Carver
Product: Special Brasserie Plus Carver
Description: This model was modified with the addition of oak arms that were manufactured and applied in-house. The piped fluted back was a further modification, and the timber frames received a black patina prior to lacquering.
Armchair
Product: Armchair
Description: This elegant armchair will become a standard model, but in the interim period, should be referred to as P102, if required.
High Stool
Product: High Stool
Description: The standard Carly High stool is shown here with a simple plain upholstered back. Most upholstered items shown can often accommodate simple variations to the upholstery style.
Lounge Chair
Product: Lounge Chair
Description: This lounge chair was provided for the new JD Wetherspoon site in Sheffield, and is a further example of the product variation sought by this client, and the emphasis that they place on the use of a combination of fabrics on upholstered items. Please refer to model Armchair SS216.
Couch
Product: Couch
Description: This traditional couch complemented the other chairs and armchairs selected for the new JD Wetherspoon site in Putney. With matching seat and back fabrics and a third, contrasting fabric selected for the buttons, this striking effect was created. This model does not appear in our catalogues, so please refer to the Ornella couch if required.
Lounge Chair
Product: Lounge Chair
Description: This special lounge chair is a further example of the client’s pursuit of constant variety in the traditional product area. This was supplied to a site in Terminal 4, at Heathrow airport.
Armchair with castors
Product: Armchair with castors
Description: This chair was produced for HCA International for use in London Bridge Hospital. The Brampton Carver was fitted with castors to the front feet, to allow for easy and silent movement of visitor chairs.
Balmoral Settee
Product: Balmoral Settee
Description: The Balmoral armchair has been a popular traditional model in the Target range for many years. The selection of a special sofa to match this piece proved particularly successful, and as a result will be introduced as a standard model.
Couch
Product: Couch
Description: This non-standard model was sourced to meet the specific requirements of the designer, together with other items from the same family.
Fontaine Lounge Chair
Product: Fontaine Lounge Chair
Description: This version of the Fontaine Lounge Chair was modified to provide fully upholstered arm panels, together with a deep buttoned back with the buttons in contrasting fabrics.
Couch
Product: Couch
Description: This delightful two seater couch complements the lounge chair provided for this project.
Sidechair
Product: Sidechair
Description: These models are the Elizabeth chair and high stool, which presently do not appear in our standard range, but can be made available if required.
Stacking Chair
Product: Stacking Chair
Description: This model is a stacking version of our Clifford chair and carver.
Sofa
Product: Sofa
Description: This sofa was produced in the style of our Angus armchair, for The Holiday Inn Express in Glenrothes.
Stacking Chair
Product: Stacking Chair
Description: This stacking chair was selected by the designer, for the theatre at the Downing College in Cambridge.
Sidechair
Product: Sidechair
Description: A non-standard chair sourced specifically with an underframe, to provide additional strength to this piece for this busy Fareham pub
Sidechair
Product: Sidechair
Description: The application of an upholstered panel to the back of this chair met with the client’s approval, on a model which has yet to appear in our standard range.
Sidechair
Product: Sidechair
Description: Another non-standard traditional chair frame sourced for the client. Contrasting buttons on the back further enhance the appeal of this chair.
Sidechair
Product: Sidechair
Description: The prime feature of this chair is the application of a hand finished raised scroll detail to the outside back, finished here in a darker stain to further highlight the effect.
Carver
Product: Carver
Description: The recent tendency toward an eclectic traditional theme by this particular client was partly met with this non-standard chair frame, which was adapted to accommodate in-filled side panels to the arms.
Sidechair
Product: Sidechair
Description: This chair was sourced in Italy specifically for the designer, who was creating a contemporary scheme for a project in Perth prison.
Sidechair
Product: Sidechair
Description: The standard Naseby Chair is transformed here with the application of a deep buttoned back, with the upholstery wrapped over the top rail.
Armchair
Product: Armchair
Description: The standard Garrick Salon Armchair, shown here with the addition of a fluted back, and contrasting fabrics selected for the seat and back.
Chair Family
Product: Chair Family
Description: This version of the standard Solitaire armchair was sourced specifically for a project, together with it’s matching sidechair. If these products are of interest , please refer to the Solitaire Open Side Armchair and the Solitaire Lounge Chair.
Special Symphony Sofa
Product: Special Symphony Sofa
Description: This standard model was specified with a deep buttoned back, with the added feature of the buttons being in a contrasting fabric.
Dining Chair
Product: Dining Chair
Description: The standard Stephanie sidechair has proved to be a successful model for the past few years. On this occasion, the frame was adapted to accommodate a fully upholstered top rail, to enhance the comfort level.
Lounge Chair
Product: Lounge Chair
Description: This non-standard model was sourced at the designer’s request. The feature outside back detail was considered essential to the scheme. This model was also supplied in a Two seater couch version.
Special Symphony Armchair
Product: Special Symphony Armchair
Description: This armchair offers an upholstery variation to the standard Symphony model. The addition of a deep buttoned upholstered back, combined with the inspired selection of fabrics and contrasting buttons, proved to be particularly successful.
Low Stool
Product: Low Stool
Description: The standard Murray low stool received a make over, with the addition of a quilted deep- buttoned style upholstery in leather. Another example of how an eye for detail can create a unique product.
Modified Conway Tub Chair
Product: Modified Conway Tub Chair
Description: The Conway tub chair is a popular standard model, which provides a compact yet comfortable solution, in circumstances where space is at a premium. On this occasion, this model was modified to provide a fully upholstered version.
Bar Chair
Product: Bar Chair
Description: Here, the designer needed an upright chair, with the added feel of luxury brought about by deep buttoning, and a Queen Anne leg to fit in with the scheme. All this, with a challengingly tight time-scale, meant the flexibility of our in-house production was ideal for meeting this specific requirement. Our Audley Dining Chair was the right proportions, while the Queen Anne leg and deep-buttoning were well within the scope of our manufacturing skills. The result, as you can see, was a successful interpretation and realisation of the brief.
Armchair
Product: Armchair
Description: Another simple but effective variation on the standard Dandy Armchair. By fitting Queen Anne legs, shaped, rolled arms and the addition of wings, this modified chair successfully met the requirements of designers KD Paine for a JD Wetherspoon site in High Wycombe.
Mini Chaise
Product: Mini Chaise
Description: The standard Mancini chaise was modified by Design Coalition, to provide a suitable seating solution for a recent hotel project. As a genuine manufacturer, alterations to the frame or upholstery details are often encouraged, to provide the designer with the flexibility to create unique products when the situation demands.
Chaise
Product: Chaise
Description: This model offers a fine example of how a standard traditional model can be transformed with a little lateral thinking. The designer Decorum Interiors, specified a deeper seat unit, fully upholstered arm and a plain upholstered back. These modifications, together with lovely fabric selection, resulted in an entirely successful product.
Bar Chair
Product: Bar Chair
Description: This chair evolved from our standard contemporary Dandy Armchair model, when the designer KD Paine were creating the interior for a new JD Wetherspoon site in Dartford. With considerable imagination, an increase in the height, the Queen Anne leg, deep buttoned back and rolled upholstered arm detail, transformed this model.
Pouffe
Product: Pouffe
Description: This model offers an upholstery variation to the standard Galaxy Pouffe, and was produced on the instruction of Design Coalition for the Bedford Swan Hotel. The quilted deep buttoning detail created a more traditional feel to this otherwise contemporary model. Another example of how standard products can be transformed, and of the flexibility of our approach towards in house production and finishing.
Tub Chair
Product: Tub Chair
Description: This tub chair was designed by PNW Associates specifically for use in the Loch Fyne restaurants. The client required a compact, comfortable, high back seating solution for this location, and this product met the demand. The chair was upholstered in Yarwood Arizona and finished with a dark oak stain. Please visit our Projects section, where images of the Loch Fyne interiors can be seen.
Armchair
Product: Armchair
Description: The designer KD Paine created this fully upholstered armchair for a new JD Wetherspoon location. The standard Versailles armchair frame was used, and this was fully upholstered with a low buttoned back. The fabric shown here is Skopos Zodiac, and the frame is stained in W60 Chestnut.

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