What's New From Target

This section provides us with the opportunity to showcase a combination of new in-house designed items, together with some interesting variations to a number of standard products.

We’re able to actively encourage our clients to be creative in their design and finishing specifications, due to the unique flexibility of our in-house manufacturing, finishing and upholstery skills. It is here that we can provide a service; and these examples will give you some idea of just what can be achieved.

Whether it is with new products, imaginative use of fabrics and upholstery detailing, or simply variations on a theme, we hope that you will find this section to be of particular interest. It is our intention that the message ‘there's so much more to Target’ will be further enhanced...........

Mini Chaise
Product: Mini Chaise
Description: The standard Mancini chaise was modified by Design Coalition, to provide a suitable seating solution for a recent hotel project. As a genuine manufacturer, alterations to the frame or upholstery details are often encouraged, to provide the designer with the flexibility to create unique products when the situation demands.
Chaise
Product: Chaise
Description: This model offers a fine example of how a standard traditional model can be transformed with a little lateral thinking. The designer Decorum Interiors, specified a deeper seat unit and a fully upholstered arm and a plain upholstered back. These modifications, together with lovely fabric selection, resulted in an entirely successful product.
Bar Chair
Product: Bar Chair
Description: This chair evolved from our standard contemporary Dandy Armchair model, when the designer KD Paine were creating the interior for a new JD Wetherspoon site in Dartford. With considerable imagination, an increase in the height, the Queen Anne leg, deep buttoned back and rolled upholstered arm detail, transformed this model.
Pouffe
Product: Pouffe
Description: This model offers an upholstery variation to the standard Galaxy Pouffe, and was produced on the instruction of Design Coalition for the Bedford Swan Hotel. The quilted deep buttoning detail created a more traditional feel to this otherwise contemporary model. Another example of how standard products can be transformed, and of the flexibility of our approach towards in house production and finishing.
Tub Chair
Product: Tub Chair
Description: This tub chair was designed by PNW Associates specifically for use in the Loch Fyne restaurants. The client required a compact, comfortable, high back seating solution for this location, and this product met the demand. The chair was upholstered in Yarwood Arizona and finished with a dark oak stain. Please visit our Projects section, where images of the Loch Fyne interiors can be seen.
Armchair
Product: Armchair
Description: The designer KD Paine created this fully upholstered armchair for a new JD Wetherspoon location. The standard Versailles armchair frame was used, and this was fully upholstered with a low buttoned back. The fabric shown here is Skopos Zodiac, and the frame is stained in W60 Chestnut.
Armchair
Product: Armchair
Description: Another simple but effective variation on the standard Dandy Armchair. By fitting Queen Anne legs, shaped, rolled arms and the addition of wings, this modified chair successfully met the requirements of designers KD Paine for a JD Wetherspoon site in High Wycombe.
Bar Chair
Product: Bar Chair
Description: Here, the designer needed an upright chair, with the added feel of luxury brought about by deep buttoning, and a Queen Anne leg to fit in with the scheme. All this, with a challengingly tight time-scale, meant the flexibility of our in-house production was ideal for meeting this specific requirement. Our Audley Dining Chair was the right proportions, while the Queen Anne leg and deep-buttoning were well within the scope of our manufacturing skills. The result, as you can see, was a successful interpretation and realisation of the brief.

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