What's New From Target

This section provides us with the opportunity to showcase a combination of new in-house designed items, together with some interesting variations to a number of standard products.

We’re able to actively encourage our clients to be creative in their design and finishing specifications, due to the unique flexibility of our in-house manufacturing, finishing and upholstery skills. It is here that we can provide a service; and these examples will give you some idea of just what can be achieved.

Whether it is with new products, imaginative use of fabrics and upholstery detailing, or simply variations on a theme, we hope that you will find this section to be of particular interest. It is our intention that the message ‘there's so much more to Target’ will be further enhanced...........

Dining Chair
Product: Dining Chair
Description: This classic sixties style dining chair was sourced for the new JDW location in Waterlooville. Solid colour finishes combined with the use of carefully selected contrasting fabrics, to achieve an authentic product.
Dining Chair
Product: Dining Chair
Description: This interesting model, the Heidi Chair, was recently sourced for a new restaurant project at Seamill in Ayrshire. Site shots of this location will shortly appear on our web site, and are well worth a visit.
Buttoned Sparkle High Stool
Product: Buttoned Sparkle High Stool
Description: The Sparkle High Stool was recently upholstered with a buttoned back for the new JD Wetherspoon site in Whitstable. This variation now providing another option to this popular standard model.
Twin-back Dining Chair
Product: Twin-back Dining Chair
Description: Our continuing search for ‘something new’ in increasingly popular traditional design themes, led us to this original model. Twin panels, visible to both inside and outside backs, with the addition of contrast buttoning, create the individuality of this chair
Angelina Armchair
Product: Angelina Armchair
Description: What a difference a fabric selection can make! Sunbury Fabrics Faux River to the seat and Metro Mayfair Chamomile to the main body, provide a superb combination to the more often seen traditional Angelina Armchair.

The addition of a simple contrast piping detail creates the illusion of a separate seat pad.
Tub Chair
Product: Tub Chair
Description: The evergreen Conway Tub Chair was modified to create this version for HCA International. The emphasis here, being the need for easy and efficient cleaning.
Zipped Armchair
Product: Zipped Armchair
Description: The Blenheim tub chair received a highly original upholstery detail, inspired by vintage flying jackets, by way of the introduction a zip fastener and contrasting fabric applied to a panel in the outside back. A successful interpretation for use in a flight-themed Farnborough site.
Pleated Galaxy Pouffe
Product: Pleated Galaxy Pouffe
Description: The Galaxy pouffe received a make over on this occasion. The designer introduced a pleating upholstery detail to the side panel, and a single large button centred in the seat.
Couch
Product: Couch
Description: This delightfully compact, elegant couch was selected for the new JDW site in Leighton Buzzard, by Keith Paine Associates.
Tawny High Stool
Product: Tawny High Stool
Description: This model was sourced to complement the Tawny Side Chair and Carver, for the new JDW site in Accrington. It will shortly be available as a standard model.
Ring Chair
Product: Ring Chair
Description: This unusual chair frame provided the opportunity of contrasting a finish colour to the decorative in-fill below the top rail. On this occasion, the main frame was stained in W40 Acorn, with the ring section finished in solid black.
Garfield Armchair
Product: Garfield Armchair
Description: The standard Hotspur Armchair was modified to achieve a reduction in the overall height of the chair back, to enable this model to be created. This modification worked really well in the highly successful new Greene King concept , designed by Samson Design Associates.
Cocotte Dining Chair
Product: Cocotte Dining Chair
Description: This model provides an alternative option to the popular Imperial Chair. The shaped back and studded detail combine to offer this interesting variation.
Caddy Chair
Product: Caddy Chair
Description: A simple variation on the popular Caddy Chair, produced here with a turned leg.
Lounge Chair
Product: Lounge Chair
Description: The Blush Lounge Chair is a standard model, but Design Coalition enhanced the impact of this chair, with the addition of a chrome studding detail.
Dining Chair
Product: Dining Chair
Description: A further addition to meet the growing demand for traditional models. The upholstered back detail, in contrast fabric, creates an interesting feature. Please refer to model S336.
Dining Chair
Product: Dining Chair
Description: This chair is one of the most recent finds, in the increasing demand for ‘new traditional’ models. The exquisite carved back detail readily identifies this piece. Please refer to model S404 for reference.
Lounge Chair
Product: Lounge Chair
Description: This Flint Lounge Chair was sourced for a recent project for Ramada Hotels.
Nobel Mini Chaise
Product: Nobel Mini Chaise
Description: The designer for the recent Thistle Marble Arch project used the Mancini Mini Chaise, with a reduction to the arm height, and the addition of a chrome studding detail.
Dining Chair
Product: Dining Chair
Description: The Catriona Side Chair was modified by the addition of upholstery to the inside back.
Prairie High Stool
Product: Prairie High Stool
Description: The Prairie High Stool was finished here with the vertical voids in the back panel receiving a fabric filler.
Manzano Tub Chair
Product: Manzano Tub Chair
Description: The Manzano tub chair is a standard model, which can be seen in the product section. On this occasion, the designer added an individual chrome studding detail to the outside back.
Dining Chair
Product: Dining Chair
Description: Another variation to a standard model. This time the Berkeley chair has been adapted to receive an upholstered pad to the inside back, which has then been finished with a studded detail
Regency Chaise
Product: Regency Chaise
Description: The traditional Royal Chaise was embellished with the addition of a deep buttoning detail to the inside arm and back. The selection of contrasting fabric for the seat, back and buttons, added further interest to this piece. This can now be selected as a standard model.
Couch
Product: Couch
Description: The Nieve Couch was manufactured in a high back version, finishing at 105cm overall.
Dining Chair
Product: Dining Chair
Description: Here, the standard Lancelot chair shows another example of the interesting possibilities of creating a unique upholstery detail, by using a multiple selection of fabrics.
CoffeeTable
Product: CoffeeTable
Description: The Regal coffee table was supplied here with a linoleum inset top and square edge profile. The Forbo Walton Crocodile lino provided an interesting feature.
Dining Chair
Product: Dining Chair
Description: The Claire Carver is presently a non-standard model, sourced to meet the designer’s brief. With our vast experience of European furniture manufacturers, we are usually able to locate a suitable product.
Haydn Couch
Product: Haydn Couch
Description: The Haydn armchair is a standard model in the Target range, and for this particular project the designer required a couch version. This has become a standard model.
Wexford Chaise
Product: Wexford Chaise
Description: This model shows a variation to our standard Waterford Chaise, providing an increase in the seat height to 50cm and an overall length of 143cm. This is another indication of our willingness to adapt standard items to meet individual situations.
Sofa Bed
Product: Sofa Bed
Description: This image offers an upholstery variation to the Court Sofa Bed, with three rows of low buttoning to the back, in a contrast fabric.
Dining Chair
Product: Dining Chair
Description: The recently introduced Desire Side Chair received an interesting upholstery innovation, with the use of three leather panels to the inside and outside backs of the chair. Further experiments with this method of upholstering are now being developed with the designer, RJD.
Dining Chair
Product: Dining Chair
Description: The Heather Plain Carver shown here, along with the Button Back version, are both manufactured for a major care home design group. Together with a side chair option, all are now available as standard Target products.
Ludgate Panelback
Product: Ludgate Panelback
Description: The Ludgate chair again, this time with the centre back panel upholstered.
Ludgate Padback Chair
Product: Ludgate Padback Chair
Description: The standard Ludgate side chair was modified to accommodate an upholstered inside and outside back.
Frieda Armchair
Product: Frieda Armchair
Description: This elegant traditional model was transformed by the designer, with their selection of contrast fabrics to seat and back, and a delightful Osborne & Little fabric to the outside back.
Receptionist Chair
Product: Receptionist Chair
Description: This high quality model was recently supplied, upholstered in Muirhead Lustrell and fitted with contrast buttons.
Princess Stacking Chair
Product: Princess Stacking Chair
Description: Over 200 of these elegant stacking chairs were recently specified by Architect CT, and supplied to the Ellenborough Park Hotel in The Cotswolds. This majestic country house, once the estate of the Earl of Ellenborough, is situated close to the famous Cheltenham racecourse. It has now been fully restored into a 5 star, 62-bedroom hotel and spa.
Jury High Stool
Product: Jury High Stool
Description: This model was recently introduced following it's sucessful inclusion on a Mitchells & Butler concept. It has now become a standard item.
Venice Twin Seat
Product: Venice Twin Seat
Description: This couch was selected for the Thistle at Kensington Garden, along with the matching Venice chair, which can be seen in the chair section of What’s New From Target. For prices on these models, please contact our sales office.
Venice Chair
Product: Venice Chair
Description: This elaborate feature chair was recently supplied for the reception area at Thistle Kensington Garden Hotel. The model is also available in a twin seat version, which can now be seen in the Sofa & Couches section of What’s New From Target.
Sovereign High Back Wing Chair
Product: Sovereign High Back Wing Chair
Description: An extended back to the standard Sovereign wing chair was produced to achieve this striking, feature piece. The end result provided a fully upholstered deep-buttoned back, with an overall height of 1800mm.
Low Stool
Product: Low Stool
Description: This low stool was specially produced for the Kensington Thistle Hotel. With a plain top and quilted sides, the effect was enhanced by the selection of Brian Yates Cesaro Titanium fabric.
Armchair
Product: Armchair
Description: The standard Pavia tub chair was adapted to provide a deeper skirt to the chair frame, and a fluted back detail.
Armchair with castors
Product: Armchair with castors
Description: This chair was produced for HCA International for use in London Bridge Hospital. The Brampton Carver was fitted with castors to the front feet, to allow for easy and silent movement of visitor chairs.
Mini Chaise
Product: Mini Chaise
Description: The standard Mancini chaise was modified by Design Coalition, to provide a suitable seating solution for a recent hotel project. As a genuine manufacturer, alterations to the frame or upholstery details are often encouraged, to provide the designer with the flexibility to create unique products when the situation demands.

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