Quality Contract Furniture

What's New From Target

This section provides us with the opportunity to showcase a combination of new in-house designed items, together with some interesting variations to a number of standard products.

We’re able to actively encourage our clients to be creative in their design and finishing specifications, due to the unique flexibility of our in-house manufacturing, finishing and upholstery skills. It is here that we can provide a service; and these examples will give you some idea of just what can be achieved.

Whether it is with new products, imaginative use of fabrics and upholstery detailing, or simply variations on a theme, we hope that you will find this section to be of particular interest. It is our intention that the message ‘there's so much more to Target’ will be further enhanced...........

Button Detail Normandy Lounge Chair
Product: Button Detail Normandy Lounge Chair
Description: A quirky addition to the standard Normandy Lounge Chair, the designer wanted to create the effect of a buttoned jacket to the outside back. We successfully interpreted this request to produce the chair shown here, for the reception area of the Thistle Piccadilly, London. With the addition of stainless steel feet, the overall effect was both stylish and contemporary.
Valeria Chair
Product: Valeria Chair
Description: A delightful, compact wing chair, this piece now graces the lounge of the Thistle Grosvenor Hotel in London, where the luxurious combination of deep buttoned upholstery in Sekers Diva Putty fabric, and walnut wood stain means it fits in perfectly.
Modified Linden Railback
Product: Modified Linden Railback
Description: We supplied over 270 of these chairs, modified with the addition of extra side-rails to provide even more robustness for the heavy, constant use expected on a cruise ship.
Onda Wing Chair
Product: Onda Wing Chair
Description: This distinctive wing chair was sourced as a feature piece for key positions within the Wetherspoons site in Newquay, Cornwall, stylishly designed by Absolute Design.
Regina Sidechair
Product: Regina Sidechair
Description: This stylish dining chair, finished with a timber shell upholstered to the inside in Panaz Aston Red, was sourced specifically to fit in with the contemporary, open feel of the restaurant at the Luton Ramada Encore.
Amazon Sidechair
Product: Amazon Sidechair
Description: For the bedrooms of the recently developed Ramada Encore Hotel at Luton Airport, the need was for a compact, modern, comfortable but inexpensive desk chair. By fitting a leather seat pad to the bent plywood Amazon Sidechair, we achieved just what was needed.
Slatted Back Dining Chairs
Product: Slatted Back Dining Chairs
Description: These simple dining chairs were used, in a mixture of frame colours and fabrics, at the new JD Wetherspoon site in Newquay. The combination of solid colour frame with stained slats was particularly effective.
Buttoned Dulcet Chair
Product: Buttoned Dulcet Chair
Description: The Dulcet Chair, already a stylish model, was made even more luxurious when Design Coalition specified the addition of a deep-buttoned back.
Extra Swivel Chair
Product: Extra Swivel Chair
Description: This swivel chair with a chrome base was sourced from one of our wide range of Italian contacts. It proved cost-effective and met the design requirements, so was a successful find in every way.
Hera Chair
Product: Hera Chair
Description: This distinctive, compact tub chair was sourced for 10 Design to use at the Seamill Hydro in Ayrshire. Wenge stain with 2 different leathers combined to create this contemporary effect.
Tall Alhambra Chair
Product: Tall Alhambra Chair
Description: The standard Alhambra chair was adapted to meet this client’s request in achieving an overall back height of 125cm. A modification to an existing model can often be the shortest route, and our in-house manufacturing allows us to meet such requirements.
Justine Chair
Product: Justine Chair
Description: The new Justine chair was selected for the latest JDW development in St Ives, Cornwall. This model highlights the increasing presence of contemporary style products in this client’s current programme.
Cabin Chair
Product: Cabin Chair
Description: Another piece, the Cabin chair, featured in the recent St Ives JDW project. With chrome legs and contrasting white outside back, this chair further emphasises the vogue for modern styles in these projects.
Armchair
Product: Armchair
Description: This classic Scandinavian style armchair was supplied with a traditional solid grey paint finish, and an upholstered seat applied using Kvadrat Letters fabric. A nickel studding detail to the seat frame completed the designer’s specification.
Dining Chair
Product: Dining Chair
Description: This interesting model, the Heidi Chair, was recently sourced for a new restaurant project at Seamill in Ayrshire. Site shots of this location will shortly appear on our web site, and are well worth a visit.
Dining Chair
Product: Dining Chair
Description: The Prospero Chair is shown here with a low buttoned, upholstered back, using a contrast fabric to highlight the effect.
Lounge Chairs
Product: Lounge Chairs
Description: The careful use of contrast fabrics heightened the impact of these feature armchairs on the most recent project for RJD Design.
Pedestal Armchair
Product: Pedestal Armchair
Description: Breley Design selected The Largo chair for the refurbishment of the renowned Hackney Marshes Centre in East London.
Zipped Armchair
Product: Zipped Armchair
Description: The Blenheim tub chair received a highly original upholstery detail, inspired by vintage flying jackets, by way of the introduction a zip fastener and contrasting fabric applied to a panel in the outside back. A successful interpretation for use in a flight-themed Farnborough site.
Blush Lounge Chair
Product: Blush Lounge Chair
Description: The Blush Lounge Chair is a standard model, but Design Coalition enhanced the impact of this chair, with the addition of a chrome studding detail.
Manzano Tub Chair
Product: Manzano Tub Chair
Description: The Manzano tub chair is a standard model, which can be seen in the product section. On this occasion, the designer added an individual chrome studding detail to the outside back.
Venice Chair
Product: Venice Chair
Description: This elaborate feature chair was recently supplied, along with a twin seat version, for the reception area at Thistle Kensington Garden Hotel.
Sovereign High Back Wing Chair
Product: Sovereign High Back Wing Chair
Description: An extended back to the standard Sovereign wing chair was produced to achieve this striking, feature piece. The end result provided a fully upholstered deep-buttoned back, with an overall height of 1800mm.
Armchair
Product: Armchair
Description: The standard Pavia tub chair was adapted to provide a deeper skirt to the chair frame, and a fluted back detail.

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